Jakarta –
When buying a new car, of course, consumers also have the right to choose the color they like. However, many people think that the choice of color will affect the price when the car will be resold. Is it really like that?
So don’t be surprised, many people end up choosing a car exterior color with a choice of basic colors, such as black or white. The reason is that if you choose a bright color it makes the car difficult to sell again.
Reported by Motor1, to answer this, finally an iSeeCars company conducted research on 650,000 used car sellers. In its research, the company looks for three-year-old used cars to determine whether paint color can affect a car’s resale value.
From the research, it was found that yellow is one of the best colors for a car if you want to resell it. The selling value of used cars with yellow color only decreased by 4.5% when compared to other colors.
“Yellow is one of the least popular car colors with the lowest vehicle share and is generally the color for sports cars and other low-volume vehicles that have relatively good value,” said iSeeCars Executive Analyst, Karl Brauer.
“Because yellow vehicles are very new to the used car market, people are willing to pay a high price for the color,” he explained.
Unexpectedly, the orange color is in second place as the best color for cars when resold. Its selling value fell by only 10.7%. This can not be separated from the orange color that is often used in sports cars or muscle cars, besides that there are also a number of special edition cars that carry an orange color.
So, what color car should be avoided because if it is sold its value will decline greatly? The first is white where the resale value is reduced by 15.5%. Then there is the black color reaching 16.1%, then in third place there is the gold color at 16.7%, and finally the brown color at 17.8%.
Many consumers deliberately choose black and white colors so that they are very common in the market, as a result they are not so prominent in the used car market.
In addition, you should not choose a gold and brown color car. These two colors are indeed very rare to find, but both colors are also rarely in demand by prospective used car buyers.
Interestingly, bright colors such as purple, red, green, and blue are able to maintain their selling value so that the price will not shrink too much if they are sold again. Even when compared to black, white, and gray, the score is still better than the average, which is 14%.
“Red, green and blue are selling slightly better than average because they appear newer than grayscale, allowing car owners to stand out on the road without having to opt for flashy and obscure colors,” said Brauer.
From this data, it was found that not all basic car colors will raise the selling price of used cars. In fact, it is better for potential consumers to look for bright colors so that they don’t look boring and have a greater selling value in the used car market. But again, the choice of color depends on the tastes of each consumer.
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(rgr / mhg)
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