Snoop Dogg has reportedly joined the bid for the Ottawa Senators NHL team, aligning himself with entrepreneur Neko Sparks. The consortium, which includes over a dozen investors, is led by Sparks, with the goal of comprising the most diverse ownership group in NHL history. Snoop’s involvement is said to be passionate and creative, and he is reportedly excited at the possibility of owning a stake in the team, which will include attending games, contributing commentary to regional television broadcasts and marketing hockey to more diverse communities. With a massive social media following and connections in the entertainment industry, Snoop’s involvement adds credibility and familiarity to the previously anonymous Sparks group. Former NHL players, Mattias Norstrom and Trevor Daley, are also working with the group from a hockey perspective, with a possible role for long-time Senators’ captain, Daniel Alfredsson, if the Sparks group is successful in acquiring the team.
