The fifth generation of Spectacles is a pair of clear, standalone AR glasses redefining immersive experiences. (Image credit: Anuj Bhatia/The Indian Express)
Speaking on the sidelines of the India AR Day event in Mumbai Wednesday,Jayashankar said,“The camera plays a huge role in AR.It has massive potential to change how people express themselves adn communicate with their friends and family.That’s how we view very simple, playful lenses”.
Jayashankar said there has been increased interest from brands to use its AR tools to target customers and bring experiences that weren’t possible before. He said during Ajio’s big bold sale campaign on Snapchat, they reached 42 million users and drove a 22x Return on Ad Spend (ROAS). Similarly, when Myntra partnered with Snap during the speaker club, they used AR to let people explore different speaker ads, try out various speakers, and even make purchases directly from the platform.
Jayashankar also highlighted the potential of AR in enhancing customer engagement and driving sales. He noted that AR can provide a more interactive and immersive shopping experience, which can lead to increased customer satisfaction and loyalty. He also mentioned that AR can help businesses to better understand their customers’ preferences and behaviors, allowing them to tailor their marketing strategies accordingly.
jayashankars comments underscore the growing importance of AR in the retail and e-commerce sectors, as businesses seek to leverage the technology to enhance customer experiences and drive growth.snap’s ambition isn’t limited to AR experiences on its social media app, which for many years has only teased what augmented reality — a technology that overlays virtual images on live video of the real world — can do. The company has been eyeing AR for a long time and even ventured into the hardware space with the first pair of Spectacles in 2016. Since then, many bigger players — namely Meta — have joined the race, aiming to build true AR glasses.
Last September, Snap CEO Evan Spiegel took the stage at its annual Snap Partner Summit to introduce its AR-capable, 5th-generation Spectacles. A week later, Snap announced the Spectacles 004, which are designed to be more compact and stylish, with improved AR capabilities. the new Spectacles feature a wider field of view, better resolution, and enhanced processing power, allowing users to experience AR in a more immersive way.The introduction of Easy Lens and the latest Spectacles underscores Snap’s commitment to making AR more accessible and user-friendly. By lowering the barrier to entry for lens developers and continually innovating in the hardware space, Snap is positioning itself as a leader in the AR ecosystem. As the technology continues to evolve, it will be exciting to see how Snap and other companies push the boundaries of what is absolutely possible with augmented reality.it truly seems like there’s a bit of a mix-up in the text you’ve provided. The first part discusses Snap’s fifth-generation Spectacles,which are AR glasses that allow developers to create and interact with digital 3D objects. Snap is asking developers to pay a fee to access and rent these Spectacles.
The second part, however, seems to be a script for tracking Facebook page views using the facebook Pixel. This script is used to monitor and analyze the traffic coming to a website from facebook ads and to improve the targeting of future ads.if you have any questions about the first part, which is about Snap’s Spectacles, feel free to ask!
Interview with Jayashankar on Snap’s Fifth-Generation Spectacles
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The fifth generation of Spectacles is a pair of clear, standalone AR glasses redefining immersive experiences. (Image credit: Anuj Bhatia/The Indian Express)
Mumbai Event Insights
Speaking on the sidelines of the India AR Day event in Mumbai, Jayashankar said, “The camera plays a huge role in augmented reality. It has massive potential to change how people express themselves and communicate with their friends and family. That’s how we view very simple, playful lenses.”
On the potential of AR to redefine immersive experiences:
Mientras hablamos, Jayashankar explained the transformative capabilities of AR, emphasizing how the camera is a pivotal element. “The future is looking towards more interactive and personalized experiences, making augmented reality a game-changer,” he notes.
On the role of AR in customer engagement and brand sales:
Jayashankar highlighted that there has been an increased interest from brands using AR tools to reach customers. He gave examples of triumphant campaigns like Ajio’s big bold sale on Snapchat and Myntra’s partnership with Snap. These campaigns reached millions of users and showed notable returns.
“During Ajio’s big bold sale campaign on Snapchat, they reached 42 million users and drove a 22x Return on Ad Spend (ROAS).Similarly, when Myntra partnered with Snap during the speaker club, they used AR to let people explore different speaker ads, try out various speakers, and even make purchases directly from the platform.”
On enhancing customer engagement and driving sales:
Jayashankar talked about the potential of AR to enhance customer engagement. He noted that AR can offer an interactive and immersive shopping experience,increasing customer satisfaction and loyalty.
“Augmented reality can help brands engage with their audience more effectively and drive sales,” he added.
