Snapchat refuses to die. The social network founded in 2011, continues to work not to disappear despite the fact that fewer and fewer users use it.
Now in its latest update work, the application will seek to resemble the social network of the moment, TikTok, by incorporating, among its functions, a possibility to add songs for short videos.
The feature is remarkably similar to TikTok, which has gained massive popularity and millions of US users on its short video sharing platform, as reported. The Verge.
How does it work?
The user, when starting a recording, only has to press the music function among its editing options and will be able to search for the productions of large production companies such as Warner Music, among others.
By adapting it, the person will have a tool to help them set their short videos within the social network.
The feature will also allow viewers to swipe up the video for details about the song and its artist, as well as a link that will take you to a streaming platform to listen to that particular song.
“We are constantly building on our relationships within the music industry, and making sure that the entire music ecosystem – artists, record labels, songwriters, publishers, and streaming services – is seeing value in our partnerships,” a spokesperson told Bussines Insider.
With this function, TikTok will have to deal with another competitor, at a time when Facebook will launch a similar platform where the United States government threatens the possibility of prohibiting its operations in North American territory.
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