Snapchat wants you to post and is willing to pay millions

In late November, Cam Casey, a TikTok star with more than seven million followers, was relaxing at home when he decided to upload a video of a science experiment that resulted in a Coca-Cola bottle exploding on Snapchat. Casey, 19, had read that the company had introduced a new TikTok-like feature called Spotlight within the app, in which users could share short videos. He wondered if some old videos he had stored on his cell phone could generate traction.

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