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(Pocket-lint) – Snapchat has offered the ability to try on glasses and clothes through its lenses before. With augmented reality, brands can offer a preview of how the items will look when worn.
However, now Snapchat has created a special destination for users to find different AR shopping experiences called “Dress Up”.
Announced at Snap Partner Summit 2022, Dress Up makes it easy to find different brands and retailers offering AR fashion experiences.
This is coupled with new software tools for businesses to create Snap AR opportunities in their product detail pages on other websites or apps. For example, a new shiopping lens has been developed that can scan a user’s body and instantly overlay virtual clothing without the user having to undress.
The end result is designed to help Snapchatters “find and try on” fashion items, and even see what a handbag or shoes will look like after ordering.
A new shopping section in the user’s profile will also allow him to make purchases after the visualization process.
Sportswear specialist Puma is among the partners bringing new experiences to Snapchat. It offers the option of trying on sneakers within the app and ordering them directly.
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Other exciting new features and developments were announced during the Snap Partner Summit Keynote, which you can learn more about here.
Writing by Rick Henderson.
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