Snapchat has shared some fresh insights on the latest consumer trends, which have been exacerbated by the pandemic, but Snapchat says they are ready to stay in place as the next generation of consumers becomes increasingly influential in purchasing decisions.
According to Snapchat:
“The events of 2020 changed the way we work, shop and stay in touch, creating what became known as the ‘new normal.’ Now, as we build hope for recovery in 2021 and beyond, it’s time to focus on the next normal. “
Snapchat has compiled a number of trends and ideas on a new 15-page report called “Strategies for the Next Normal”, which describes how habits have changed and what it means to your focus.
Snap has identified several key changes, including the rise of mobile e-commerce, the resurgence of QR codes for marketing, the expansion and increased accessibility of AR for campaigns, and the continued evolution of its own video tools and options.
According to Snap:
“Millennials are the greatest generation in history. In 2020, they made one in three purchases, and generation is expected to drive half of the increase in spending growth over the next decade. “
There are tons of interesting notes here, and tips to help guide your future strategy, with the younger generation leading the way on the next key changes.
In addition to this, Snapchat has also shared some commonly used insights, further reiterating the app’s influencing ability in this next generation of consumers.
There are some good and important notes here, which are worth noting in your planning, with the specific insight on the rise of consumer trends and habits, all pointing to new approaches, and evolving changes.
Even if Snapchat isn’t part of your 2021 planning, it’s worth taking a look and getting a better understanding of these key trends.
You can download the report “Strategies for the next normality “ from Snapchat here.
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