Would you like to organize a complementary campaign for Valentine’s Day? Is Snapchat part of your outreach strategy for the event?
Maybe it should be – depending new information from Snap, around 70% of its users plan to celebrate Valentine’s Day this year, with 63% also plan to integrate Snapchat into their celebration.
I mean, that makes sense – after months of restrictions we’re just starting to see a level of easing in some parts of the world, and the need for human connection is probably as high as ever. As such, taking a moment to recognize those who are important to you, in whatever form, is likely to gain more attention this year – and on Snapchat in particular, people are looking to celebrate this close to fashion. normal as possible.
“Typically, Snapchatters celebrate Valentine’s Day by going out on a date, having a party at home, or exchanging cards or gifts. Despite all the uncertainties surrounding the pandemic, most hope to stick to similar plans this year. This is especially true in Australia (59%) and Norway (58%), where COVID-19 is fairly under control. “
And if you’re planning on enjoying the Valentine’s Day Chat on Snap, it might help – according to Snapchat data, Valentine’s Day Chat spikes in the week leading up to the event, with conversations peaking between 4 p.m. and 8 p.m. the same day.
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You can see the ebb and flow leading up to the event, which can help you plan your content.
In addition to this information, Snapchat also announced the addition of a line of Valentine’s Day-themed AR lenses, many of which include people’s Bitmoji avatars and / or use its new whole body mapping.
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Snapchat also adds a new Snap Mini with a freebies app Givingli which will allow users to create virtual gifts that they can send to users in the app.
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This will give users a range of options to participate in the event, while the information can help marketers better plan and strategize on how they can incorporate Snap into linked campaigns.
You can read more information about Vaentine’s Day on Snapchat Here.
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