![Snapchat shares information on how users are planning for Mother’s Day and Father’s Day [Infographic] – EzAnime.net](https://i0.wp.com/www.ezanime.net/wp-content/uploads/2021/04/snapchat_mothers_day-700x474.jpg?fit=%2C&ssl=1 "Snapchat shares information on how users are planning for Mother’s Day and Father’s Day [Infographic] – EzAnime.net")
With the arrival of Mother’s Day (May 9) and Father’s Day (June 20), Snapchat has shared a new perspective on how its users are preparing for each event, including data on popular gift ideas, approaches shopping, messages and more.
According to Snapchat:
“After a year of uncertainty and connecting with loved ones remotely, Mother’s Day and Father’s Day have additional meaning for Snapchatters in 2021.”
The information could help marketers create their linked campaigns for each event. And there is definitely an opportunity here: According to data from Snap, more than half of its users in France, the United Kingdom, the United Arab Emirates and Australia plan to buy gifts for their loved ones this year.
In addition to this, 70% of Snapchatters plan to use Snapchat in some way during their celebration.
“They’re eager to share photos, videos, and memories of the day, and get creative with Christmas-themed lenses and filters
That might add some additional considerations to your approach – you can read Snap’s full information here, or check out the infographic roundup below.
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