Halloween is now less than 80 days away and while it is not considered a major shopping holiday, as such it provides a significant opportunity for event-related promotions and marketing links.
And this year, in particular, could be even more significant, as many regions look forward to the return of face-to-face meetings and trick-or-treating, after COVID disrupted the usual traditions in 2020.
If you’re considering your promotional potential around the event, Snapchat has released a new Halloween marketing guide, highlighting key usage statistics on the platform and connection tools, which could provide another avenue for taking your planning into account.
You can download the full Snapchat Halloween guide here, but in this post, we’ll go over some of the key points to keep in mind.
First of all, Snapchat underscores the popularity of Halloween in the app, with around 80% of Snapchatters looking to celebrate the event.
And that’s not necessarily limited to certain regions, with Snapchatters from all over the world looking to participate in Halloween traditions.
Snapchat notes that it will have a variety of thematic linked elements throughout the app, helping to further engage your audience.
Which leads to more promotional potential, and Snap notes that its AR tools could be particularly effective in this regard.
Snapchat also provides information on how its users plan to spend the day, with the majority of its audience looking to make a purchase specifically for the event.
Snap also provides insight into when users are looking to buy, which can help guide your strategic alignment.
Here are some good ideas that will definitely help with your planning, and even if you’re not looking to use Snapchat specifically, there are some valuable reminders about shopping spikes and audience interest that might be worth considering.
You can download the full Snapchat Halloween marketing guide here, while Snap has also released region-specific reports for key markets.
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