Snapchat has launched Spotlight to feature the best Snaps in a new feed aimed squarely at countering its rival TikTok.
Creators whose videos are selected can “earn a fee of more than a million dollars that we are distributing to creators every day,” the company said. Creators can submit their videos to Spotlight.
They must be at least 16 years old to be eligible for income sharing.
Spotlight is spreading for the first time in the United States, Canada, Australia, New Zealand, the United Kingdom, Ireland, Norway, Sweden, Denmark, Germany and France.
Why do we care. He spotlight launch It came when TikTok announced that Charli D’amelio was becoming the first creator to gain 100 million followers on the platform.
Unlike TikTok, creator discovery has never been an integral feature of Snapchat. Spotlight features a big change in approach to Snapchat.
Spotlight has a very TikTok, with the ability to go through the videos in the feed.
Paying users to make and promote their content on the app could help Snapchat attract and keep creators investing their time on the platform.
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