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Snapchat puts filters to conquer more audience

10 years ago, we knew who was the leader in social networks, today there are so many, with different characteristics and possibilities, that divide the taste of their markets. A few days ago we published the Tik Tok commercial showing itself as a tool to do whatever you want. Today Snapchat he invests in advertising to recover what he has lost, shrewdly using what characterizes him, his filters.

The commercial was broadcast in the final of the American conference, between Kansas and Cincinnati, taking advantage of the reach that this type of event has, probably also in the million-dollar batch of the Super Bowl.

Something that this commercial also has is that you can scan it with the Snapchat camera. Each video frame carries a marker that the app is able to recognize and unlock filters.

Here I share it.

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