With Latin and Hispanic Heritage Month underway, Snapchat has provided new information on how its users plan to celebrate the event, as well as what they expect from brands to foster greater inclusion.
As explained by Snapchat:
“The Snapchat generation is distinctly diverse and socially aware, making this month a particularly significant time for our community.”
Indeed, nearly half of users surveyed said they plan to observe Hispanic Heritage Month, with dating, Latin food, and learning about Latin and Hispanic heritage topping the list.
As you can see here, Snapchatters will be looking to support Latin American businesses as well, and on this front in particular, Snapchat users are also looking for other brands to join the event and celebrate the Latin community.
“Almost 60% of Snapchatters think it’s important for brands to recognize Hispanic Heritage Month, but it’s not enough for brands to commit for just one month. Snapchatters value long-term action.
Snapchat users also want to see brands create content “that reflects the diversity of Hispanic and Latin communities throughout the year,” while they also want brands to promote community members in their stores. promotions.
“More than half of Snapchatters want brands to avoid stereotypes and cultural appropriation, indicating a need for brands to carefully consider the content they share or promote. Snapchatters also appreciate brands that are ready to take a stand and use their platforms for good, with 43% looking for brands to amplify Hispanic and Latin voices and initiatives.
These are important indications, which underline the growing sense of cultural awareness and inclusion within the Snapchat community. Which is also representative of the younger population in general, with various studies showing that Gen Z members want to see brands take a stand on cultural issues and use their voice to support minority communities and other causes, to do their part in reducing the division and angst.
In general, it feels like we are moving towards a place of greater inclusion, with the younger generation in mind, but events like last year’s #BlackLivesMatter protests show that we still have a long way to go. to heal the wounds of the past, and to break down existing barriers.
That’s why it’s important for brands to show their support for events like this, and on Snapchat in particular, it’s increasingly relevant.
You can check out the full preview of Snapchat’s Latin and Hispanic Heritage Month here.
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