How does it work?
A user who writes downright words will be directed to contents designed to help. For example, the person searching for “anxiety” in Snapchat will be directed to the new “Chill Pill” series that has been produced by the company and includes short videos to reduce anxiety. Other searchable topics will include “depression and stress
Sadness, suicidal thoughts and bullying. ” Snapchat was due to release recently a new video series called “Mind Yourself”, which tracks people with various mental health problems, including post-traumatic stress disorder, obsessive-compulsive disorder and a fear of body anomaly.
Will it be used?
It is not clear yet, but there is an opportunity. The platform has the advantage that teenagers consider it as an intimate space for them. The fact that the videos disappear after 24 hours gives a sense of privacy and security may make young people more comfortable searching for sensitive content in them compared to other networks. According to the research conducted by the company, users of the millennial generation and the next generation – the main category of Snapchat users – are more likely to participate in the platform on mental health problems compared to older generations.
Snapchat joins its predecessors:
Social media did not start thinking about their potential role in mental health until last year. Last month, a report from the Royal College of Psychiatrists called on Facebook, Instagram and Twitter companies to share data related to user reviews of problematic content. In September, Facebook announced that it would employ a “director of safety policy” to share data on how users talk about suicide and self-harm, and provide mental health resources on the site, as well as with Instagram.
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