LENGKONG, AYOBANDUNG.COM — Snapchat will pay for its own users and have prepared funds of up to 1 million dollars or around Rp. 14.2 billion per day. The incentive will be given to those who use the Spotlight feature, which provides a TikTok-like experience.
Reporting from Forbes, Tuesday (11/24/2020), this new feature will display content in the form of a short video created by the account owner. The content can be seen by other people, even if they don’t follow each other.
When compared to other social media, Spotlight is almost similar to the Explore feature on Instagram and the For You page on TikTok. This feature is considered deviating from the main objective Snapchat whose main focus is just conversation between friends.
Later, the most popular and unique videos will be compensated from Snapchat. However, the company did not specify how their method of providing compensation. Snapchat ensuring that they will continue to spend millions of US dollars through the end of 2020.
Aggressive policy Snapchat This shows how US social media is being threatened by the superiority of TikTok, a popular Chinese video app.
TikTok has more than 40 million active monthly users in the US, from just around 15 million in 2018. In the world, this Bytedance application already has more than 800 million users.
Before SnapchatAnother competitor under Facebook’s banner, Instagram, has already launched an attack via Reels. But Reels users, who of course look like TikTok, have not been offered an incentive like this Snapchat.
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This news is the result of a collaboration between Ayo Media Network and Suara.com.
The content of the writing is outside the responsibility of Ayo Media Network.
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