During the “Partner Summit 2022” fulfilled the present day, Snapchat announced that it is expanding its testing of AR so that users can improve their shopping experience on the platform.
Specifically, the company is adding a new feature to the app called «Dress Up» where users can try on the clothes of their favorite brands through the tools of AR that already exist in Snap in a more agile way.
As you already know in 2018, Snap launched a new tool called «Shoppable AR to give advertisers an easier alternative to selling products through lenses «Shoppable».
Which allowed brands to add buy buttons and guidelines to install ads directly on a lens.
In this way, since 2020, Snapchat users have been able to use tapes AR Balenciaga or Gucci to try on clothes, makeup, accessories, etc.
To date, it is known that more than 250 million people have used this type of lens more than 5 billion times within the platform.
It should be noted that now with the inclusion of «Dress Up» No more need to go to lens inbox or brand lens pages to access individual lenses.
Well, all you have to do is slide your finger over any of the marks added in «Dress Up» to have access to their product catalogs, tips, brand ideas, etc.
How to use Dress Up with Snapchat AR lenses?
To use the new function of «Dress Up» con tapes AR from Snapchatthey must first open the glasses camera and click on the Explore menu.
Then you must choose the option that says «Dress Up» which will be at the top left of the page.
That action will take you to the different lens options that the brands have and from there you can try on clothes or accessories from the creators you chose.
You can even take photos to share them with your contacts and get their opinions to decide whether to buy an item or not.
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