All means are good for keeping your audience. Snapchat wants to professionalize the video creation on its platform with a new standalone app that has good taste to keep up with the competition.
It is now possible to edit a video for social networks without being limited to the tools already available on the platform or using professional software. Snapchat launched this week Story-Studio, A standalone application that aims to provide content creators with professional tools to manipulate their creations, with a particular focus on the vertical format for social networks.
Story Studio was announced since last May and is now available to iOS users in the US, Canada, and the UK. In addition to editing, you can add additional elements to the video such as text, background sound, and even augmented reality filters. Snapchat, a handsome gamer, has confirmed that videos edited in Story Studio can be live Export and upload to other platforms. Unlike TikTok, the app will not impose a watermark on its content, which allows it to be used on other social networks, including the competition.
Snapchat wants to keep influencers
It’s no longer a secret that while social networks are facing increasingly fierce competition, all of their efforts are focused on influencers and other content creators. Not only do they attract the general public, but thanks to their work, the platforms are able to offer affiliate content and are therefore profitable. While Spotlight’s launch last November officially allowed the company to pay more than $ 250 million to around 12,000 creators, Snapchat aims to maintain its role with the creators and keep them alive. “Package of Possibilities” Allow the most popular content to be rewarded. We’re still a long way from Facebook, which recently planned to pay $ 1 billion to its most influential content creators by 2022.
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