The social network joins forces with the beautytech specialist Perfect Corp. to facilitate beauty brands’ access to virtual try-on features.
A partnership with Perfect Corp.
In 2020, with the social distancing measures in force across the world, augmented reality has seen its uses skyrocket. After recently unveiling a feature of virtual try on on the occasion of the launch of the Dior B27 sneaker, Snapchat is joining forces these days with Perfect Corp to allow its partner brands to have easy access to the AR. “Our partnership with Perfect Corp allows more than 200 beauty brands to create a virtual storefront on Snapchat in an incredibly simple and intuitive way,” comments Carolina Arguelles Navas, Head of Product Marketing for Augmented Reality at Snap Inc.
At a time when online should be the first luxury shopping channel by 2025, campaigns including augmented reality lenses on Snapchat would generate purchase intentions 2.4 times higher than other campaigns on the platform . And these filters should also gain even more visibility with consumers as the network recently initiated Brand Profiles to better centralize the entire universe of a brand, including Lenses. A feature already adopted by luxury houses such as Louis Vuitton, Prada, Gucci or Dior.
“As consumers continue to shift to virtual trial experiences for beauty product purchases, this unique partnership with Snapchat allows brands in this industry to leverage AR and Artificial Intelligence to leverage AR and Artificial Intelligence. ‘engage with Snapchatters’ comments Alice Chang, founder and CEO of Perfect Corp, which offers here beauty features in AR applicable to Face Lenses, selfie mode, and World Lenses, to interact with her environment.
According to Snap Inc, over 75% of Snapchat’s 249 million daily users use augmented reality every day.
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