FP trendAugust 13, 2021 3:36:04 p. M.
Before India’s 75th Independence Day, the American multimedia service, Snapchat has unveiled its latest flagship lens at the historic Gateway of India. For the first time in the national capital, the lens is driven by Snapchat AR technology that enhances the beauty of the iconic monument. To experience the iconic Landmarker, Snapchat Nearby users will receive the notification to point their camera at the monument and witness the Gateway of India adorned with the tricolor.
Snapchat. Image: Pixabay.
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The lens allows users of the popular social media app to celebrate with friends and family even when they are not physically together. Snapchatters can also use their creativity to share on Spotlight using the hashtag #MeraBharatMahan, making this an opportunity to share what India means to them in their own unique way.
India Gate Landmarker lens. Image: Snapchat
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Speaking about the new lens, Durgesh Kaushik, Head of Market Development, India at Snap Inc, said: “Snapchat Landmarker lenses enable augmented reality experiences that can transform the world’s most iconic landmarks in real time. Landmarker for India Gate in Delhi Marks Snapchat third Landmarker Lens in India after The Gateway of India in Mumbai and the Taj Mahal in Agra ”.
He added that the strategy of Snapchat is to focus on deepening the local and culturally relevant experience for users residing in India with the help of creative tools, partnerships, product developments and community involvement.
Augmented reality has revolutionized communication, entertainment habits, and people’s experience. Continuing this trend, the company plans to expand its augmented reality tools by innovating and creating unique moments and experiences to connect with. Snapchat users in whole new ways. The social media service has expanded its AR canvas with more than 200 million users interacting with augmented reality on a daily average, and more than 2,00,000 creators use Lens Studio to build AR glasses for their community.
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