“Snapchat Integrates Ads into My AI and Spotlight Features for Increased Revenue”

Snap will integrate ads into two of its latest features, ChatGPT-powered My AI and Spotlight. That has been announced by the company. It is unknown when the ads will come.

The ads in My AI will be in the form of sponsored text links, reported Engadget. When users search for a local restaurant, My AI may return a sponsored result. It must concern relevant advertisements for the chat, Snapchat reports. That’s pretty much how Microsoft uses ads in Bing so far.

Spotlight, Snapchat’s platform for short videos such as TikTok, will also have built-in advertisements. The company was already experimenting with this last year, but now all users have to deal with the advertisements. The initiatives should increase Snap’s advertising revenue. In recent months, the chat app has experienced a decline.