One report says that Snap Inc has developed a workaround for iOS 14’s app tracking transparency feature, in an attempt to track people anyway (Financial Times via 9To5Mac).
Tracking by Snap
Snap has been experimenting with a type of tracking called probability matching. It is an alternative solution designed to track people, whether they want to or not:
Snap wanted to collect data from companies that analyze whether people have responded to ad campaigns, including aggregated IP addresses, the tags that identify devices connected to the Internet.
He hoped he could take that data and compare it with the information he has about his own users to identify and track them, in a technique known as “probabilistic matching,” according to several people familiar with his plans.
Snap claims that it will stop these experiments once App Tracking Transparency officially launches with iOS 14.5 in the near future. But it continues to work on “privacy-centric solutions” to monetize its users.
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