Snapchat has expanded its partnership with Google Cloud to leverage Google Gemini’s generative AI capabilities in its My AI chatbot.
What is known
The My AI chatbot will now be able to process text, audio, images and videos, allowing users to, for example, translate photos of street signs or select the healthiest dishes on a menu. Since integrating Gemini into My AI, interactions with the chatbot have increased by more than 2.5x in the US.
Snap first launched My AI in February 2023 using OpenAI’s ChatGPT. Now, the company is using Google’s AI models to enable the chatbot to process images, videos, and text. After integrating Gemini into My AI, interactions with the chatbot increased 2.5x in the US.
Snap CEO Evan Spiegel said the partnership with Google Cloud helps better serve the user community, allowing them to quickly learn new things and share them with friends. However, despite the benefits, there are concerns about potential risks to users, especially children, if the chatbot is made overly functional.
Those: TechCrunch
