Snapchat is adding more music to its sound library as it seeks to capitalize on the popularity of audio assets, which have seen a surge following the TikTok switch.
And there are plenty of new audio opportunities to come – according to Snap:
“Today, we are thrilled to announce that Snapchat’s sound library is growing with new music licensing agreements with UnitedMasters (USA), BUMA/STEMRA (Netherlands), SUISA Digital Licensing AG, which includes the repertoire of SUISA (Switzerland), AKKA /LAA (Latvia), Albautor (Albania), Armauthor (Armenia), Autodia (Greece), COMP (Pakistan), EAÜ (Estonia), GCA (Georgia), LATGA (Lithuania ), SOZA (Slovakia), Abramus Digital (Brazil), Soundreef (Italy) and several directly licensed publishers. »
Snapchat says the new offerings will add a wide range of music from local artists to its Sounds library, giving Snapchatters more opportunities to engage with audio by embedding licensed music in their messages and Snaps. .
Snapchat originally launched its sound library in 2020 and has been steadily expanding its music options ever since, through a range of publisher partnerships.
Snap now has music licensing agreements with Universal Music Group, Universal Music Publishing Group, Sony Music Entertainment, Sony Music Publishing, Warner Music Group, Warner Chappell, Kobalt, DistroKid, BMG, NMPA Publisher Members, Merlin, Empire Distribution and more of 9,000 independent music publishers and labels”.
In addition to that, Snapchat has also added expanded audio options, like audio clips from popular TV shows, through a partnership with NBCUniversal.
Snap has also added new Audio Sync and Lens Match audio options to provide more sonic capability and more ways to incorporate audio elements into your Snap creations.
Again, it was the influence of TikTok that reinforced this element, with social media users now becoming more accustomed to audio experiences. And with Snap’s young audience, that’s an important consideration for the app – which is why expanding its music options is a big deal, which could help spur more discovery and discovery. ‘commitment.
There’s no change to Snap’s commercial audio options yet, but its expanded licensing agreements may allow for more options on that front in the future.
