Snapchat has now announced many fashion and shopping products at a virtual event. This includes new gesture recognition and voice functions for shopping with augmented reality.
For the more than 200 million Snapchatters who deal with augmented reality every day, the app offers fashionable functions that are supposed to make virtual shopping and trying on even more realistic, precise and easier.
Well-known luxury brands such as Prada are already using the gesture recognition function, which enables Snapchatters to signal the camera with their hands when someone wants to carry a bag to the test.
Thanks to AR, the Galleria bag from the Italian fashion house can now be viewed directly on one’s own body and in combination with the outfit.
Even the product color – in this case the tone of the bag – can be changed to find the perfect look. Young people can test designer labels from the comfort of their own homes and take friends with them on a virtual shopping tour.
In addition, customers can now try on a range of jackets from Virgil Abloh’s label, Off-White, by simply saying what they are looking for – with forty different voice commands.
Snapchatters can try out cool phrases like: “Can you show me a windbreaker jacket?” Or “Maybe something with a pattern?”
What you like in the end can be shared with friends as a fashion snapshot or bought directly on your smartphone. In any case, Snapchat is well positioned for the future of fashion …
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