JAKARTA – Snapchat has managed to record the highest number of users or users through the animation feature, which they just released. It is noted that this Snapchat animation feature has been used 3 billion times in the first week since its launch.
In fact, this Snapchat animation feature uses Augmented Reality (AR) technology which allows users to display image objects virtually.
“The adoption of augmented reality is becoming more popular than we previously thought, and we are working together as a team to execute the many opportunities ahead of us,” said Snap Inc CEO, Evan Spiegel.
According to a report compiled from The Verge, Wednesday, October 21, Snapchat had 249 million daily users in the third quarter of this year. This figure increased from 238 million in the second quarter.
Likewise, the company’s revenue also increased 52 percent by touching 679 million US dollars (US). Moreover, when the pandemic situation freezes advertising spending elsewhere.
In addition, the average number of videos made on the platform with the yellow logo has increased by 25 percent year over year. Users also spent a lot of time surfing and watching events on Snapchat, which increased by about 50 percent.
On the other hand, thanks to its AR feature Snap also mentions the success of that feature, where they see growth over a fairly long period of time.
Although it’s known that Snapchat tends to get less attention than other social media, it’s one of the big apps. This is because the Twitter application only had 186 million daily users in the last quarter, and TikTok had 100 million daily users in the US last August.
However, Snapchat is still smaller in number when compared to Facebook and its suite of apps. Like Instagram, for example, which has 500 million daily users in 2018.
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