Snapchat is seeking the next stage of development for its TikTok rival, Spotlight, with the expansion of its developer tools to allow developers to embed their apps into Spotlight clips. That will mean that users can now create Spotlight videos with these additional creative tools and post them directly to the Spotlight feed.
As you can see from these screenshots, through this new integration, users could create Spotlight clips in, for example, the Voicey app and then upload them directly to the Spotlight feed on Snap. That clip would include a Voicey link, which, when tapped, would display other Spotlight clips that have been created in the app, along with a quick link to download it from the corresponding app store.
That could significantly expand the range of creative tools available for Spotlight, with multiple apps tied to the feature, with various functionalities, providing new ways to create completely different Spotlight clips, beyond the creative tools in the main app.
It will also provide additional promotional value for Snapchat development partners. Through Snap’s developer tools, there are now more ways to link into the Snap ecosystem for promotion and app usage, and with 280 million daily assets and a large presence among Gen Z users, they could provide great potential for exposure, giving Snapchat more creative tools. and options, and developers more directly linked to this key subset of the market.
Initial Spotlight integrations are now available in Lightricks, Splice, Powder, and Piñata Farms, among others, providing a new range of creative options for choice, already being used by more than 125 million Snapchatters every month.
The expanded toolset also provides more opportunities for Snapchat to bump into the next viral trend in the format, and while it has a long way to go in catching up with TikTok, Snapchat has long relied on creative tools to increase awareness. awareness and use.
And since Snap continues to pay money to top Spotlight creators to drive buy-in, this will add to their incentive tools to make Spotlight a more important consideration.
You can read more about Snapchat developer tools here.
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