SMS Marketing in Mailchimp, now available in Spain

This service extends throughout Europe, also including France, Germany, Holland, Switzerland, Austria and Ireland. Soon he will arrive in Belgium and Italy.

Intuit announces the availability of SMS Marketing in Mailchimp on a European level. It can now be used in Spainas well as France, Germany, Holland, Switzerland, Austria and Ireland. Belgium and Italy will be the next countries to go on the list.

Mailchimp SMS Marketing integrates email channels and short messages in the same ecosystem and offers a 360º view of customer engagement.

“Adding SMS to the Mailchimp platform expands opportunities for IT professionals. marketing in Spain”, evaluates Marcelo Nuñez, head of Partnerships & Ecosystem for Intuit Mailchimp in Spain, because “it can help brands to improve their connection with Spanish customers and give a new dimension to the pre- their marketing strategy. marketing“.

“This announcement comes at a favorable time for Europe, therefore Advertising investment in SMS is expected to increase in the coming years“, points out Jim Rudall, head of Intuit Mailchimp in EMEA, which “provides experts in marketing opportunity to take advantage of multiple channels and reach a wider audience, if they use the right strategy.”

“Personalized messages, such as ‘exclusive sale’ or ‘back in stock’, can be powerful tools to attract customers, gaining more visibility due to the lack of ‘noise’ in SMS,” he said.

“Being aware of user opinion on this channel, there are experts in it marketing in Europe they have the tools to develop strategies marketing personal and efficient use of this largely untapped resource,” he concludes.