Global smartphone sales rose 6.5 percent to a total of 285.4 million units sold in the second quarter of this year. according to of IDC data at the same time, smartphone sales increased for the fourth quarter in a row, indicating a recovery in the market.
At the same time, South Korea’s Samsung continues to dominate, which increased in year-on-year delivery from 53.5 to 53.9 million smartphones. However, the competition was even more successful, so the market share fell from 20% to 18.9%.
The same applies to pale blue as Apple, which is in second place in the ranking. Although year-on-year shipments of iPhones to the American manufacturer increased from 44.5 to 45.2 million, the market share fell from 16.6% to 15.8%.
Samsung Galaxy Z Flip6 smartphone liveVideo: News
Including the Apple iPhone 15 Pro and 15 Pro Max smartphonesVideo: manufacturer archive
Artificial intelligence is the main attraction
The Chinese representatives, who still hold on to lower positions, strengthened against this at a much more important pace. Xiaomi’s market share increased from 12.4% to 14.8% as the company managed to ship 42.3 million devices. Last year, in the second quarter, it was only 33.2 million.
The fourth Vivo increased the share from 7.9% to 9.1%, sales increased from 21.3 to 25.9 million. Oppo took fifth place with 25.8 million smartphones sold, compared to 25.4 million a year earlier. The market share of this Chinese manufacturer is currently 9%, last year it was 9.5%.
IDC analyst Nina Popalová pointed out that the demand for smartphones grew in the second quarter mainly due to new models that use artificial intelligence (AI). IDC estimates that 234 million smartphones from the so-called “AI generation” will be sold this year, with a market share of 19 percent.
| Smartphone trends for the second quarter of 2024 | ||||
|---|---|---|---|---|
| Manufacturer | Delivery 2Q24 | 2Q24 market share | Delivery 2Q23 | 2Q23 market share |
| 1. Samsung | 53.9 | 18.9% | 53.5 | 20.0% |
| 2. Apple | 45.2 | 15.8% | 44.5 | 16.6% |
| 3. Xiaomi | 42.3 | 14.8% | 33.2 | 12.4% |
| 4. Live | 25.9 | 9.1% | 21.3 | 7.9% |
| 4. Oppo | 25.8 | 9.0% | 25.4 | 9.5% |
| Another | 92.1 | 32.3% | 90.1 | 33.6% |
| Together | 285.4 | 100.0% | 268.0 | 100.0% |
| Deliveries are listed in millions of units | ||||
Apple offers its own solution
For example, Apple plans to implement AI in iPhones this fall. The Apple Intelligence system will be integrated into the entire ecosystem of this manufacturer, ie not only in iPhones, but also in iPad tablets and Mac computers.
Apple Intelligence can understand both text and images on these devices. So it can identify, for example, your child in a photo to speed up the search for specific people.
Using AI, it will also be possible to edit photos, for example to automatically remove unwanted objects in the background.
Photo: News
Apple’s AI will be available on a wide range of devices.
Images will also be automatically generated based on text input. So if you want to create a picture of a blooming garden, all you have to do is write it, and after that the system from the American technology giant will create a realistic picture – exactly as specified.
The novel should also be able to help users with writing text. This applies not only to e-mail, but also to any documents. From a few notes, you will be able to let the AI compose a text especially for your boss or colleague, but also a love letter for your loved one.
At the same time, the artificial intelligence system will learn from the user. For example, on an iPhone, it will be able to recognize which calls are important to you – and then give them a higher priority.
The knowledge of the user’s preferences will be used by the AI, for example, to recommend the most suitable restaurant for him to visit.
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2024-08-04 03:23:00
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