Selular.ID -Many smartphone brands have announced their intention to become No.1 in Indonesia in 2022, a summary of strategies to achieve that hope has already been triggered and circulated in the timeline.
In response, Lucky Sebastian, a gadget observer, said that being number one means the highest market share, or the highest number of sales.
“So according to the ratio of the Indonesian population, the biggest supporter of sales in terms of number is entry-level to mid-range smartphones. This is what brands must pursue in sales, and they must have realized it,” explained Lucky, to Mobile, Monday (10/1).
It’s just a note according to Lucky is, being popular requires good marketing, including building consumer confidence in the brand.
“This is the problem, the cheaper the smartphone, the less loyalty to a brand, but people are only loyal to the price, which one is better than the set price,” he said.
Also read: Realme 8 5G Sold Out, Here’s Realme’s Commitment to 5G Devices in 2022
So Lucky’s suggestion, aside from stretching to be able to continuously sell more units, this year every brand in addition to trying to provide the most economical price with the best features on their smartphone, more types, must also ensure the availability of sufficient units, because the world is currently experiencing a chip availability crisis.
“Even though the online market is resonant and continues to grow, the number of sales in Indonesia is not as much as the offline market. So brands must ensure that their units can be purchased easily by the public, both online and offline, because when it is not available in many places, buyers will easily switch to other brands,” he said.
Also read: Poco Promise in 2022, After Officially Becoming an Independent Smartphone Brand
Then it becomes very important to attach a low-end smartphone with lots of new technology in a higher version, or flagship to boost product quality.
“For now, it is also important to bring the features that are in flagship smartphones so that they can also be enjoyed on entry-level or mid-range smartphones, to attract people’s interest. However, flagships are still very important as a driver of brand prestige, although not in the largest number of sales,” he concluded.
–
