New openings: New stores from Edeka and Rewe: Smart technology and strange stories
Tuesday, October 8, 2024
Arouse curiosity about the new opening: construction site impressions on the Edeka Koch Instagram channel in Herne-Baukau.
Getting customers excited again and again about products, employees or the overall market is sometimes not that easy. With the current new openings, merchants have come up with a lot of ideas and have been drumming up a lot of advertising.
Openings or reopenings after renovations mean that not only the latest technology is installed, but the store also gets a completely new coat of paint. Whether it’s wider aisles, a more natural design or more service offerings, the motto for most of the newly opened stores is: Why mess when you can mess! The result: chic, mostly completely renovated markets with plenty of space for groceries, customers and shopping carts.
An important aspect is always important: the newly installed technology must contribute to the issue of sustainability, conserve resources and reduce CO2 emissions. The latest ideas even go one step further. In I have The regional company Edeka Minden-Hannover built a market made entirely of sustainable materials. The 2,500 square meter future market uses rainwater for the toilet facilities, environmentally friendly materials, natural insulation materials, solar carports, a photovoltaic system with battery storage and is intended to provide 54 percent of its own electricity. Kaufmann celebrated at the end of August Christian Dorfmann the opening with his team.
Store Check: This is the Edeka market of the future
Sustainably thought out: Food that only has a short shelf life will not be thrown away in the future market, but will be offered to customers at reduced prices in the Waste Nothing box. celebrated at the beginning of October Edeka Capurso in Welzheim Opening. Merchant Toni Capurso has also recognized that customers value a comfortable shopping experience paired with regional products and natural design elements. The reopened market was completely renovated from the tiles to the ceiling Edeka Scholz in Frankenthal-Flomersheim. The market was closed for a month. And to bridge the time until the opening at the beginning of September, the market team has one Shopping service for seniors from AWO organized.
Clever storytelling
Speaking of service: When reopening or reopening, merchants like to give insights into their new market via social media or entice customers with opening offers. In doing so, they not only offer customers initial guidance as to where they can find which products or what’s new. In addition, they arouse the curiosity of existing and potential new customers.
It was implemented brilliantly and creatively Edeka Quint. Around the construction of the new market in Heiligkreuz the team created a whole web series. The strange stories in the ten episodes make you want to get to know the market and the team personally. It couldn’t be better!
Addressing customers directly on the day of the reopening Rewe market von Ali Akay in Liederbach shows: communication is everything. Accompanied by postings on social media, this attracts a lot of attention within and outside the community.
First insights into the market also shows Edeka Koch in Herne-Baukau. The third, newly opened merchant market has a lot to offer: sushi counter, vegan range, the Büsch bakery and of course CO2-saving refrigeration units. On the same day, September 26th, also Edeka Hildebrandt in Rosenheim opened a new market. On Instagram, the market team shows the floor plan where each department can be found.
Bald am Start
It still takes around two months until that Gourmet market von Edeka Matuschek in München will be reopened. But merchants are already drumming up advertising on social media. In the construction blog, the company reports on the individual steps of the renovation. This means that customers have the opportunity to adapt to the innovations well in advance. Click here for our extensive list of new openings in 2024.
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