Have you ever heard of shrinkflation? The term derives from the English verb to shrink (to narrow) and from the word inflation what does it mean inflation. It’s about a business practice incorrect which consists in the sale of a product in the same packaging in which we are used to buying it and at the same price, but with a slightly reduced quantity compared to the norm. In this way, the consumer has the perception that nothing has changed compared to the past and even if theinflation pressures and, of course, costs and final prices increase, but the reduction the food inside the packaging is such that it often goes unnoticed. You’ve been talking about it lately Massimiliano Donapresident ofNational Consumers Unionwhich explains in detail the reason why this phenomenon has returned to be talked about, and why it is linked to both the ongoing conflict between Russia and Ukraine and the problems in the transport of goods by land.
“Companies resort to this practice when they find themselves in situations of economic difficulty. When the legislator raises taxes, they play this deception to the detriment of consumers to recover profits. “ go on Massimiliano Dona “The current situation between Russia and Ukraine has certainly influenced the shrinkflation due to expensive energy and the increase in raw material costs. In addition to the cost of production, in Italy there is also the cost of transport, since 70% of goods travel by road. ” My he consumer what way does he have to protect himself? “The consumer’s super power is attention: reading labels is the weapon that can be used against this phenomenon since producers are legally obliged to report volume and weight on the package”
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