Table of Contents
- 0.1 Editor’s note
- 0.2 Komotsu develops healthy kids juice using natural products and food processing technology
- 0.3 Innovative K-beauty solution ‘Authentic’ increases sales overseas
- 1 * In a saturated beauty market, what unique selling proposition could Korean Essentials emphasize to differentiate itself from competitors and resonate with a global audience?
Editor’s note
Sodam Square is a space to support digital transformation of small businesses established in various locations across the country. ‘Sodam Square Sangam’, operated by Hankook Ilbo, is one of them. It not only provides infrastructure facilities such as filming studios, video editing rooms, and training centers to small business owners free of charge, but also supports various programs such as live commerce broadcasts and media advertisements that reflect marketing trends for free. I’m doing it. Hankook Ilbo introduces excellent cases of small business use of digital sales channels through the ‘Small Business Sales Routes, Finding Digital’ initiative, which introduces small business owners embraced by Sodam Square, and seeks ways to strengthen the digital capabilities of small business owners.
Komotsu develops healthy kids juice using natural products and food processing technology
Komotz (CEO Kim Do-yoon) is a food designer that delivers the core value of products from raw materials to consumers, focusing on experts in the health food field. It is a food tech company where R&D researchers from Nestle, a global food company, and Nongshim, one of Korea’s largest food companies, develop and manufacture products directly. Based on our experience in developing food processing technology using natural products and agricultural products, we have devoted ourselves to technology development in an empty laboratory at the university and are achieving the desired results, such as winning numerous awards at domestic and international exhibitions.
Afterwards, Komotsu launched the children’s health drink brand ‘Gukims’ based on its own technology using Pojebeop, an oriental medicine herb processing method. CEO Kim said, “It was difficult to buy most fruit and vegetable drinks with high sugar content for children,” and added, “We developed Kids Juice with the idea of making healthy drinks for children.” He continued, “Guardians mean juice that protects our children’s health.” He continued, “It is the only juice in Korea that uses pre-processing technology to extract natural nutrients using domestically produced fruits and vegetables and uses the VAX (Vacuum Aroma Extraction) method to preserve the taste and nutrition. The product was introduced as ‘1g low sugar juice’.
A company official said about Keepers Kids Juice, “It is good as an accompaniment to high-sugar children’s snacks, and you can choose from different types depending on your preference, such as pear juice rich in dietary fiber, pear and red ginseng juice made from 6-year-old red ginseng, and tangerine juice full of vitamins.” He added, “It is a safe drink that captures the taste buds of children as it is sugar-free, preservative-free, and colorant-free.”
Meanwhile, Komotsu said it is working on a project to expand its market not only domestically but also to exports, and plans to expand its product lineup to all-in-on health foods by upgrading its technology.
Innovative K-beauty solution ‘Authentic’ increases sales overseas
Korean Essentials (CEO Kang A-in) has entered the global market to introduce Korean beauty culture and innovative beauty products to the world. The brand ‘AUTHENTIQUE’ was launched in 2017 with the motto ‘The most Korean thing’, and by introducing Korea’s high-quality beauty solutions to countries around the world, product sales in the global market increased significantly, and overseas sales channels such as entering overseas TV home shopping were expanded. is being greatly expanded.
CEO Kang, who participated in the Sodam Square support project with an eye on online shopping and the possibility of overseas expansion after the pandemic, said, “I received a lot of help in establishing online marketing and overseas expansion strategies,” and added, “In particular, market analysis, target setting, and marketing through expert consulting. “I was able to systematically learn the entire process, including strategy establishment, which served as a foundation for brand growth,” he said of his participation.
Meanwhile, Korean Essential’s representative products include Aucentique ‘Wrinkle Repair Lifting Eye Cream’ and ‘Galvanic LED Booster’. Wrinkle Repair Lifting Eye Cream is a product for the delicate and sensitive skin around the eyes, made by combining plant stem cell culture extracts and the highest quality anti-aging ingredients. Company officials emphasized that it is an excellent product for improving wrinkles and elasticity around the eyes and that its effectiveness has been proven through clinical trials, with wrinkles and elasticity around the eyes improving in just 4 weeks.
Aucentique Galvanic LED Booster is a beauty device that is effective when used with Wrinkle Repair Lifting Eye Cream. It combines three functions of galvanic iontophoresis, microvibration, and red LED into one to create glowing skin. When used daily, it can maintain healthy skin by improving skin elasticity and tone, and reducing wrinkles, and its simple operation makes it easy to use in the busy daily lives of modern people.
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* In a saturated beauty market, what unique selling proposition could Korean Essentials emphasize to differentiate itself from competitors and resonate with a global audience?
## Open-ended questions for the article:
Here are some open-ended questions that encourage discussion and different viewpoints based on the article:
**Komotsu – Kids Juice:**
* **Health & Nutrition:**
* How do you think the use of pojebeop in food processing affects the nutritional value of the juice? Would this traditional method be broadly applicable in the mass production of food products?
* What are the potential downsides of marketing food products specifically towards children, even if they are healthy? Could this unintentionally encourage unhealthy eating habits later in life?
* How does Komotsu ensure its juice remains competitive with other sugary drinks popular with children? Is taste alone enough to ensure market success in a market saturated with sweeter options?
* **Innovation & Entrepreneurship:**
* Komotsu’s founders bring experience from large food companies like Nestle and Nongshim. How significant is having this experience when starting a food tech company focused on a niche market?
* The article mentions Komotsu’s plans for expanding its product line. What other health products do you think would complement their existing juice line?
* **Market Trends:**
* How do you think the growing demand for natural and healthy food products will impact the future of the juice industry?
**Korean Essentials – Authentic Beauty:**
* **Marketing & Globalization:**
* What specific aspects of Korean beauty culture are attracting international consumers?
* How can Korean Essentials ensure its brand remains culturally relevant and appealing to diverse international markets?
* The article mentions online marketing and TV home shopping as key sales channels. Considering the rise of social media influencers and platforms like TikTok, how might Korean Essentials further leverage these trends to expand its reach?
* **Innovation & Development:**
* Year-round summer sunshine has led to the potential use of solar energy for K-Beauty mask packs. Could Korean Essentials innovate future products by incorporating such sustainable practices?
* The article focuses on two specific products. What other beauty concerns or trends could Korean Essentials address with innovative solutions?
* **Sustainability & Ethics:**
* What steps can Korean beauty brands like Authentic take to ensure their production processes and ingredient sourcing are environmentally sustainable and ethical?
**General Questions:**
* **Digital Capabilities:** How do you think digital tools and platforms are impacting the growth and success of small businesses like Komotsu and Korean Essentials in today’s globalized market?
* **Innovation & Trends:** What do you believe are the most important emerging trends in the food and beauty industries, and how will they shape the future of these sectors?
