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Skyscanner: 8 in 10 APAC travellers plan to maintain or increase 2025 travel – TravelDailyNews Asia-Pacific

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APAC Travelers Boost Travel Plans for 2025 Amid Cultural Shift


Travel Insights and Trends for 2025

According to recent data from Skyscanner, a remarkable eight in ten travelers in the Asia-Pacific (APAC) region are set to maintain or even increase their travel plans for 2025. This trend aligns with a growing interest in cultural experiences and adventure travel, particularly among Indian tourists. Cities like Shillong have surged in popularity, experiencing an incredible 828% rise in flight searches, establishing themselves as key destinations for travelers seeking unique experiences.


Skyscanner’s Findings: A Closer Look

The Skyscanner report highlights a significant shift in travel preferences, especially in the APAC region. As travel restrictions ease and confidence in travel increases, individuals are prioritizing cultural immersion over conventional vacation experiences.

Key Insights:

  • 80% of APAC travelers are inclined to maintain or ramp up their travel activities for 2025.
  • 58% of Indian travelers are prioritizing cultural experiences.
  • Shillong has seen a staggering 828% increase in flight searches, indicating a robust demand for emerging destinations.

Quote from Skyscanner CEO:
"Travel is evolving, and our data shows that travelers today are looking for more than just a trip; they want a cultural experience that connects them to their chosen destination," stated Skyscanner CEO. "AI alone won’t resolve the existing ‘broken trip’ experience we see today, suggesting that a more personal touch is essential moving forward."


The Rise of Shillong: A Hidden Gem

Nestled in the northeastern part of India, Shillong has recently emerged as a top travel destination. Its breathtaking landscapes, rich cultural heritage, and vibrant local markets have placed it among the top ten tourist spots in India. The city’s natural beauty and diverse activities make it a prime candidate for travelers looking to explore less commercialized areas.

Reasons for Shillong’s Popularity:

  • Unique cultural festivals showcasing local traditions.
  • Scenic spots like Umiam Lake and Elephant Falls.
  • An extensive range of outdoor activities, including trekking and rock climbing.

Link to our detailed guide on Shillong’s attractions here.


Cultural Experiences Take Center Stage

The 58% of Indian travelers emphasizing cultural experiences is a notable trend that travel businesses cannot overlook. Travelers are increasingly seeking authentic interactions with local communities, food experiences, and cultural events during their trips. This desire is likely to impact travel offerings across the region, shifting from mass tourism to more personalized travel experiences.

What This Means for the Industry:

  • Travel agencies and platforms will need to adapt their services to feature cultural excursions that appeal to inquisitive travelers.
  • Increased demand for recommendations on local events and tips for authentic local engagement.
  • Opportunities for local artisans and small businesses to showcase their crafts and specialties.

Read more about incorporating cultural experiences into your travels here.


Emerging Travel Destinations for 2025

Apart from Shillong, destinations like Azerbaijan and Malaysia have gained traction among Indian travelers. The diverse landscapes, heritage sites, and culinary wonders in these countries contribute to their appeal.

Notable Aspects of Destination Choices:

  • Azerbaijan: Known for its unique blend of Eastern and Western cultures, providing a plethora of artistic and architectural experiences.
  • Malaysia: Offers a multicultural environment with endless opportunities for exploration, from pristine beaches to bustling city life.

For a deeper understanding of the cultural nuances in these destinations, check our articles on traveling in Azerbaijan and Malaysia here.


The Road Ahead for Travel

As the industry prepares for an eventual boom in travel, industry stakeholders are encouraged to harness these insights to refine offerings. While AI technologies are making strides, the essence of travel lies in creating memorable and personal interactions.

Travel professionals and businesses should consider the following as they gear up for 2025:

  • Develop travel packages that incorporate local cultural experiences.
  • Foster partnerships with local communities to create authentic experiences.
  • Utilize data analytics to understand travel preferences and tailor services accordingly.

The future looks promising for the travel sector, with travelers excited about rediscovering the world through a cultural lens.

For more insights into post-pandemic travel trends, check our in-depth reports and articles here.


Your feedback counts! What destinations are on your radar for 2025? Share your thoughts in the comments below or connect with us on social media. Let’s embark on this journey together!

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