“Rights have a definite value: we have set a price limit beyond which it was not convenient to go”. To speak, in the interview with Republic, is the CEO of Sky Maximo Ibarra, who explains why and the background to the assignment of the TV rights of Serie A 2021-2024 (which went to DAZN): “Our offer to the League provided that next to it the same Serie A teams would build the Lega channel: in this way they would have come to equal or even exceed the offer they accepted. Instead, the League did not want to explore this path. Frankly, I did not understand why “.
Speaking of the prices for subscribing to Sky, then, Ibarra underlined: “If Serie A were not there, obviously, we will deduct the cost from the subscription to customers in a completely transparent and proactive way. But our customers will always have the advantage of cutting-edge technology and being able to manage everything in one place even if there are a thousand different apps around “.
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