SKT launches AI promoting platform ‘ASUM 2.0’ by Moloco | SK Telecom press room

– SKT collaborated with machine studying answer firm Moloco to introduce an built-in AI-based promoting platform for campaigns.
– Correct evaluation of buyer wants utilizing AI by combining SKT contact knowledge and Moloco promoting know-how
– Gives adverts to advertisers to focus on clients… Win-win advantages for purchasers
– Each firms plan to enter the worldwide promoting platform market … “We’ll ship tangible outcomes”

SK Telecom (CEO Yoo Younger, www.sktelecom.com) introduced on the seventeenth that it’ll launch a unified promoting platform based mostly on AI ‘ASUM 2.0’ by means of a collaboration with the machine studying answer firm Moloco.

Moloco is a Silicon Valley startup that gives a custom-made promoting platform for firms It makes use of superior AI know-how based mostly on machine studying to assist firms run adverts effectively.

‘ASUM’ is an present focused promoting platform that makes use of providers and phone knowledge corresponding to SKT T Telephone, T Membership, and PASS, and SKT launched ‘ASUM 1.0’ in 2021.

By means of this collaboration, the 2 firms have additional improved buyer focusing on by incorporating Moloco’s promoting know-how into ‘ASUM 2.0’. It is a method the place AI integrates the focusing on applied sciences of each firms to indicate extra related adverts to customers.

‘ASUM 2.0’ supplies hyper-personalized adverts to advertisers and basic customers. Advertisers profit from advertising and marketing utilizing the providers of telecommunications firms and the newest focusing on know-how. Shoppers can scale back advert fatigue by accessing adverts and getting the data they want.
For instance, pet food, clothes, and many others. are really helpful by means of banner adverts to clients who’ve a historical past of shopping for canine merchandise.

Each firms plan to broaden their service space globally and supply a high-end international buyer goal. By means of this, it’s supposed to current a brand new adtech enterprise mannequin to international telcos.

Moloco is a member of the Ok-AI Alliance, which is promoted by SKT, and which creates varied cooperation fashions to guide the worldwide AI market collectively.

Shin Sang-wook, vp of promoting enterprise at SKT, stated, “By means of our know-how enterprise partnership with Moloco, we’re proving the potential of Ok-AI Alliance between Telco and AdTech to compete in opposition to the walled backyard of promoting market. “We’ll commercialize this and attempt to enter the worldwide adtech market.”