The Mladá Boleslav carmaker unveiled the 2030 strategy at a press conference today. And its plans are really bold.
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Future direction of the brand Damage presented at a press conference in Prague by its boss Thomas Schäfer. “What will our society be like in 2030? Even more international, electrified and digital, “ he introduced his almost hour-long presentation, during which he answered questions from the journalists present, as well as viewers, who asked questions online.
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And in such a spirit was the presentation itself. There was talk mainly of electric cars, carbon neutrality, jobs in Czech plants, but also affordable and not complicated cars. Thanks to them, Škoda wants to strengthen its position on European markets and rise to the top for the next few years. “People expect their cars to be easy and intuitive to use.” adds Schäfer.
The most important numbers of the 2030 strategy
- 3 new electric cars by 2030. All smaller than SUVs Enyaq
- Position among the top 5 best-selling brands in Europe. The strengthened position on the market of affordable models and electric vehicles helps
- 50 to 70% of sold cars will be electrified in less than 10 years (depending on market development)
- Compared to last year, reduction of fleet emissions by 50%
- Return on sales of at least 8%
- Every 5th car of the brand will be sold online in 2025
- To become the most successful European brand in the markets of India, Russia and North Africa
- Approaching the production potential of 1.5 million cars per year
- Simplification of production processes, reduction of available combinations by 40%
- By 2030, all Škoda plants should be carbon neutral. He has been meeting the goal in Vrchlabí since last year
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