Skims: The Cool Brand That’s Taking Over TikTok

We know that when it comes to making a brand cool, word of mouth is one of the most effective means. And once on TikTok, it is all the more miraculous. On this point, it is Skims who holds the pompom. For years, tiktokeuses have followed one another in front of the camera discovering the almost divine results of the materials designed by the teams of Kim K. Culottes, bodies, leggings… it adapts to all body types and aims to enhance women’s bodies. There is no stronger than a Kardashian in terms of image and popularity, if Lizzo wants to match the competition, she will have to fight. And then, who can compete with a brand that offers SZA as its muse?