SKIMS Announces Multi-Year Sponsorship Agreement with NBA, WNBA, and US Basketball Federation

The renowned American figure closed an agreement with the NBA that was announced this Monday, October 30, through social networks.

Photo: NBA via

Skims, millionaire Kim Kardashian’s underwear brand, is again a trend, but this time due to a multi-year sponsorship agreement between the company, the NBA, the WNBA and the United States Basketball Federation. The agreement was announced through social networks.

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“We present the SKIMS and NBA partnership. SKIMS is now the official underwear partner of the NBA,” reads the basketball league’s publication. In this the co-owner is seen together with executives of the organization.

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Kim Kardashian, who is also the company’s creative director, said: “Together, Skims and NBA will unite people from different backgrounds through fashion, sports and talent, and I am eager to see this collaboration flourish.” The brand’s campaigns are recognized for featuring world-famous characters such as professional soccer player Neymar Júnior and Cardi B.

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Adam Silver, commissioner of the NBA, said that Skims “has quickly become one of the most influential brands on a cultural level” and expressed his desire to provide customers with “new offers and ‘premium’ products during the collaboration.”

This collaboration agreement was announced after, on October 26, Skims launched three men’s intimate apparel collections, with Oklahoma City Thunder star Shai Gilgeous Alexander as the image.

The NBA, WNBA and the United States Basketball Federation will offer a first-class showcase to promote Kardashian’s brand, including the new in-season tournament of the American men’s league, as well as the All Star next February in Indianapolis.

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The new nipple-shaped bras

Another reason why Skims is trending is its new edition of bras, which contain the shape of the nipple in the cup of the bra. The announcement of this launch was made on October 27 through a video in which Kardashian explained her idea.

“The earth’s temperature is getting warmer and warmer, sea levels are rising, ice sheets are shrinking and I’m not a scientist, but I think everyone can use their skills to do their part. That’s why I introduce the new nipple-shaped bra so that no matter what, you always look cold.” Playing on words, he relates climate change to the cold that gives a stiff appearance to the nipples as they feel unsheltered.

This new collection will be on sale from October 31 and, although the criticism did not take long to arrive, some Internet users believe that it is an incredible idea that combines the good appearance of the breasts with the naturalness of their shape.

2023-10-31 00:37:09
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