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SK Innovation “Open the era of’K-Green’ in eco-friendly Korea”

– – SK Innovation is presenting the ’21 PR campaign with’K-Green’, a symbol of eco-friendly Korea, with strong determination to achieve’Green Balance 2030′, a growth strategy through deep change. It is interpreted as the purpose of creating the’K Frenzy’ targeting the world in an eco-friendly environment.

K-Green means that the Republic of Korea represents the world’s eco-friendliness, and symbolizes innovation in Korea, such as’K-pop’, which means Korean popular music that is attracting global attention, and K-battery that the world is paying attention to It is an eco-friendly version of the K series.

SK Innovation explained that it also contained a message to overcome the difficulties of Corona 19 and support the people in need through K-Green as a means of overcoming difficulties with the power of the proud Republic of Korea. He added that it means that the K fever created by Korea’s innovative DNA will be completed as K-Green by joining the whole people in the eco-friendly field.

Through this campaign, SK Innovation explained that it expressed its determination to establish itself as a leading company in Korea’s eco-friendly symbol, K-Green, through the strong implementation of Green Balance, a strategy for company-wide growth and ESG completion.

SK Innovation’s’Green Balance’ strategy is a mid- to long-term growth strategy that will completely offset the negative impact SK Innovation has on the environment by 2030. It means growing through deep change as an eco-friendly business.

In fact, SK Innovation is intensively fostering the battery industry with the goal of’Green Energy & Green Materials’ across the company, and in each business, the business structure and contents are reorganized in the direction of More Green, Less Carbon. Is promoting.

“Our people’s innovative DNA will create a new era by completing Korea’s eco-friendly K-Green,” said Lim Soo-gil, head of SK Innovation’s Value Creation Center. “We started a campaign to lead the K-Green era by supporting the people and Korea with K-Green.”

Online JoongAng Ilbo




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