The association of winegrowers, the Cellier des demoiselles, located Saint-Laurent-de-la-Cabrerisse, in the Corbières, saw a dynamic of its export to the United States start to rise again following the suspension of the tax Trump.
The export of wine was, in a way, blocked by the United States. The former president, Donald Trump, imposed, since October 18, 2019, a customs tax of 25% on the importation of French wines. Joe Biden, his successor, then suspended it on March 6, 2021. Since that day, the association of winegrowers, the Cellier des demoiselles, has seen a recovery which is clearly on the rise today. “Red and white wines are again being sold in the USA. There, it’s a bit specific. Americans are curious about old French grape varieties, such as Carignan. They are looking for something authentic, it’s a question of rarity”remarks the director, Anaël Payrou.
In other markets, he realized that consumers were looking for more “ease” : “There are several hundred grape varieties. Our foreign customers mainly buy the best known, such as Merlot or Chardonnay.” Among these buyers, they think in particular of the countries of northern Europe: the Netherlands, England, Sweden and Norway.
Mexico and Morocco as niche markets
Over the years, Anaël Payrou discovered a booming market. “We have Mexican customers who mainly drink red wine and a little white Chardonnay. We have also seen this in Saint-Pierre-et-Miquelon.” The director of the Cellier des demoiselles also places orders for Morocco. “It is mainly hotels that are interested in our products.”
According to him, these different markets could continue thanks to “at excellent value for money“.
