Shopping without music and loud announcements is possible during the “Silent Hour” in a Rewe store in Heusenstamm. Customers praise the campaign.
Heusenstamm – In Sedat Tekin’s Rewe on Frankfurter Straße in Heusenstamm there is unusual silence on Wednesdays between 3 p.m. and 5 p.m. Only the clattering of shopping carts, the rustling of bags of chips or quiet conversations among customers can be heard. However, loud announcements or constantly playing music cannot be heard.
The loudspeakers in the sales room were silent for two hours. The lights are dimmed and the cash register sounds are reduced to a minimum. The occasion is the “Silent Hour”. A campaign in which, as reported, people on the autism spectrum in particular, but also seniors, can do their shopping in a quieter atmosphere. And the concept is convincing.
“I think it’s nice that consideration is also given to people who have problems with the volume.
“Silent hour” is popular: customers from Heusenstamm report how relaxed shopping at Rewe is
Tekin started the campaign in July. With success: “It is very well received by many customers,” he says. Customers have told him several times that shopping is more relaxed during this time.
This is also confirmed by Esma Karahan, who inspects the sweets shelf with her son Kaan. “I think the event is good, it’s much more pleasant,” she says and adds, “I like coming when it’s not so loud.”
Shop at Heusenstammer Rewe without making any noise out of consideration
Amelie Kantor, who took a look at the sweet pasta next to the butcher shop with her friends Merle and Sara, praises the campaign’s cause. “I think it’s nice that consideration is also given to people who have problems with the volume.”
For Kantor, the “Silent Hour” could take place on several days. “It shouldn’t be a big hassle,” she says. She also hopes that other stores in the region will adopt the “Quiet Hour” concept.
Dimmed lights in the Rewe market initially caused confusion
Hatice Kühne was initially surprised by the dimmed light. “At first I had the feeling that the store was about to close.” Nevertheless, shopping is more relaxed under these circumstances. You are less stressed, she says.
And how do the two hours feel for the employees? “We think it’s very good. “We have some peace and quiet during this time and work is more relaxed,” says market manager Andrea Jojic. It’s nice not to hear any music or advertising through the speakers. For example, she and her colleagues used the time to neatly stock shelves. “Just nothing that makes noise.”
There are also negative voices in Heusenstamm: “I miss the music”
However, there are also critical voices. Hans-Joachim Hensel misses the sounds in the background. “The music is missing,” he says. The dimmed light is pleasant. Jeanine Fischer suggests that the “Silent Hour” start earlier in autumn and winter. “It’s a bit strange when it gets dark outside and it’s dark in the shop too.”
Market owner Sedat Tekin would like to continue the “Silent Hour”. He was even considering offering the concept on another day. However, Tekin informs us that this is not currently planned for his other shop on Alte Linde.
“Silent Hour” campaign inspires “Work & Autism Rhine-Main” network
Rainer Marx, chairman of the city of Offenbach’s advisory board for the disabled, is also satisfied with the campaign. He initiated the campaign together with Diederichs as well as Sven Malsy, managing director of the Paritätischen Offenbach, and Rainer Eckert from the “Work & Autism Rhine-Main” network. “We get a lot of positive feedback,” he reports. Like some customers of the Rewe market in the castle town, Marx also hopes that more stores will implement the project. (Joshua Bear)
#Silent #Hour #Heusenstammer #Rewe #impresses #customers
