Silavadee Pool Spa Resort unveils strategic plan for its 15th anniversary: “The New Chapters of Luxury – S.E.A”.

Chollada Soonthornwasu Chief Executive Officer, Silavadee Pool Spa Resort (Silavadee Pool Spa Resort) A luxury resort of Thai nationality and managed by Thai people, said that in 2023, Silavadee opened its anniversary. 15 years have prepared a strategic plan under the new management policy. “The New Chapters of Luxury – S.E.A” or “The new dimension of luxury” Focus on providing guests with a complete vacation experience.

through the heart of the resort 3 aspects covering bothsustainability (S: Sustainability) stay experience (E: Experience) andactivity (A: Activity) responds to the trend of modern travelers who look for luxury that is different than ever. Ready to support the tourism of “Koh Samui” After a leap forward recovery And the signaling competition is soaring even higher!

“Throughout the period Over the past 15 years, Silavadee Pool Spa Resort has been recognized and admired by both Thai and foreign tourists. that it is a leading resort that offers excellent service beautiful place unique in nature These things are the driving force for us to want to develop to improve the service level even further. and is more luxury than ever believe that following such strategy will enable us to create a new dimension of relaxation experience for visitors And drive Samui tourism to grow sustainably “

for 3 Pillars of Strategy “The New Chapters of Luxury – S.E.A” together with

1. Sustainability One of Silavadee’s core policies operate on the concept “Return to nature” Since the construction that preserves the richness of the original nature. Use of construction materials and facilities within the resort that are environmentally friendly.

by year In 2023, Silavadee will emphasize and pay more attention to sustainability, the environment and the community, such as the distribution of income to the community. Use ingredients on Koh Samui to cook. Reduce transportation which causes greenhouse gas emissions. The use of food waste to make organic fertilizer on the farm solves the problem.food waste (Food Waste)

Including giving guests the opportunity to experience through various activities to achieve awareness of the environment and sustainability especially the activities of “Silavadee Farm” which is a concept farm “Circular Economy” that the resort uses to grow vegetables, flower gardens, melons or raise laying hens. for cooking in the hotel To allow guests to experience the sustainability concept that the resort has always been committed to presenting.

2. Experience a superior relaxation experience This year, Silavadee plans to increase the guest experience and services to match the trends and behavior of guests. From reservation to check-out in accordance with the aspiration “Silavadee Pool Spa Resort offers more than any other luxury resort.” such as upgrading hotel equipment, rooms, adding new food and beverage menus to have more variety

Ready to raise the level of service with in-depth details of taking care of each guest The resort has organized training for more than 200 people on a regular basis to help develop the skills to have a service mind that can reach the level of needs of each guest more specifically. Both first time guests To experience the experience and impressive service. and for regular guests To experience the upgrade and development that the resort intends to experience. This strategy is the strength of “Branding” Silavadee to be known and widely accepted

and 3. Activity activities within the resort, complete by year 2023, which is the year of celebrating its 15th anniversary, the resort has organized various activities. Allow guests to enjoy each lifestyle, such as opening a wellness service (Wellness), organizing exercise programs. Food and beverage service Including entertainment activities, DJ or band that will change every months so that guests can choose from a variety Meeting the needs of each season

Chollada further said that Regarding the current operation after Koh Samui has fully opened up to tourists, it was found that Silavadee has received a lot of bookings from foreign tourists. 90% of which are repeat guests, more than 20% from Europe, the United States, China, Hong Kong, Taiwan, as well as tourists from new markets such as Saudi Arabia and Israel, most of whom book online directly with the resort. This is a result of the penetration of online marketing during the COVID-19 crisis. Send promotions and news directly to consumers

In addition, the behavior of each guest’s stay is longer. There is a higher amount of spending than the pre-Covid year. Silavidee therefore forecasts that by the end of this year there will be a growth rate of approximately 10% compared to the previous year, Covid

And on the occasion of the 15th anniversary, Silavadee has launched promotions to attract customers throughout the year, such as room promotions. “Silavadee 15^th Anniversary” offer discounts 45% Off Flexi Promotion Plus THB 1,500 Resort Credit Per Stay Specialty cocktails, Sila 15, are also available.^th at the Star Rooftop Bar Exclusive southernmost 7-course set menu, fine dining created from local ingredients and southern culture stories, priced at 1,800 baht per person at The Height Thai Restaurant.

Silavadee consists of all rooms. 80 rooms, divided into 36 deluxe rooms of 50 square meters, 40 pool villas and 4 pool villa suites. ) Moon Restaurant (Moon), rooftop bar Star (Star) also offers “Silavadee Spa”, relax with natural treatments in a peaceful atmosphere.