Siheung Mayor Lim Byeong-taek strengthens communication through meeting with employees participating in YouTube content production: Media Today www.mediatoday.asia

▲ Siheung Mayor Lim Byeong-taek strengthens communication by holding a meeting with employees participating in YouTube content production

[미디어투데이=안상일기자] Siheung Mayor Lim Byeong-taek held a meeting at the Global Center on the 15th with employees who appeared on Siheung City Hall’s official YouTube channel and had time to communicate. This meeting was organized to encourage employees who participated in various contents for the city administration promotional video, and it became a meaningful event with 27 employees attending despite their busy work.

As the importance of YouTube channel operation in public policy promotion increases, Siheung City is operating a dual YouTube channel to deliver city administration news and enhance the city brand image. The ‘Siheung City Hall’ channel focuses on strengthening communication with citizens by providing city brands and content that resonates with each generation, while the ‘Siheung City Hall Plus’ channel delivers information centered on policies and city administration news through collaboration between departments. I’m doing it.

As of November 15, 2024, the ‘Siheung City Hall’ channel had 40,740 subscribers and 8,788,115 cumulative views, and the ‘Siheung City Hall Plus’ channel had 6,871 subscribers and 691,322 cumulative views. . This is a high achievement, ranking 5th in subscribers and 3rd in views among 31 cities and counties in Gyeonggi-do, and the city’s YouTube channel is successfully establishing itself as a communication channel with citizens.

In particular, the number of subscribers is steadily increasing through the production of young and sensational videos thanks to the active participation and fresh ideas of MZ generation employees, and with the cooperation of all departments, about 40 employees have been involved in ‘personnel campaigns, response to unusual complaints, Siheung solo, and box office planning. He showed off his passion and talent by participating in the production of various contents such as ‘.

Representative contents of Siheung City’s YouTube include ‘Useful Siheung, Useful to Know’, which easily explains city government policies (projects) from a first-person perspective, and ‘Chambo’s Jjinjja Siheung’, where famous influencer Chambo experiences Siheung’s hot places. , ‘Siheung City Government News’, a news that quickly compiles the week’s city government news, and ‘Haero Toro TV’, which features Siheung City’s representative characters ‘Haero and Toro’.

In addition, through branded content, we are promoting Turtle Island tourism through SM C&C YouTube with Leeteuk, Shindong, and Kwak Tube, as well as former baseball player Yoo Hee-gwan, Lotte Giants player Hwang Seong-bin from Sorae High School, and Kim Tae-hoon, who was selected in the 2025 rookie draft. Together with the players, we are focusing on promoting Sorae High School and Eungye Lake Park through the ‘Yuheegwanheeyu’ channel.

At the meeting that day, participants watched highlight videos, shared a simple packed lunch, and communicated openly. In particular, there was a time of encouragement and gratitude for the various contents that showcased the employees’ talent and passion, and the meeting became more enjoyable by watching content videos edited in the ‘dance, variety, and acting’ categories.

Siheung Mayor Lim Byeong-taek said, “Many employees who understand the city administration philosophy well are actively participating in the publicity of the city administration and are reaching out to citizens in a friendlier manner. “I am grateful to all employees who are doing their best even in the face of new challenges, and I hope to be able to communicate more actively with citizens through the YouTube channel that elicits trust and empathy from citizens.”