LThe iO hybrid organization will help Signify create the best customer experience and overall consistency across its digital channels.
The Dutch company Signify, the world leader in the lighting sector, has just chosen iO as a global partner for its marketing activities. Over the next 3.5 years, the hybrid group will handle all marketing across Signify’s own channels, including all brands globally. Together, Signify and iO will focus on ensuring a consistent digital experience and the best customer experience for all Signify customers.
Partners for smart marketing in a complex landscape
In a landscape where touchpoints and technologies are constantly changing and evolving, Signify was looking for a partner that could effectively manage its marketing activities. This group will support the Signify team responsible for the visibility and influence of brands such as Philips, Interact and WiZ, across their digital channels, worldwide. After an in-depth pitch, the iO hybrid group was selected as a new partner.
Martine CoppensHead of Global Marketing & Operations Excellence chez Signify :
“Given Signify’s broad geographic footprint, the number of global and regional brands, and the complexity of the digital marketing landscape, we were looking for a partner who could support us and excel – deliver excellence at scale. The transition to iO has been smooth and we are confident about our future collaboration. »
Effective marketing works for better quality
iO will support the lighting giant with its proven approach and extensive experience in marketing operations. A hybrid team of iO experts is ready to help Signify run their day-to-day marketing operations and take them to the next level.
“We are extremely proud to help Signify deliver its global marketing activities consistently, qualitatively and at scale,” he said. Mick RoversStrategy Director chez iO. We are happy to put our technology expertise, marketing expertise, marketing operations, team building and capability development to work for Signify customers to provide them with the best possible experience. »
iO is strengthening its position as a strategic growth partner
With this new partnership, the iO hybrid group continues to strengthen its position as a growth partner in the market. iO offers the experience and scale to address global challenges, while providing personalized partnership and seamless communication. iO’s mission is to create revolutionary customer experiences that meet customer needs in an ever-changing world.
2024-09-03 07:29:51
#Signify #selects #global #marketing #operations #partner
