As cycling enthusiasts know, high-end road and gravel bikes can be a pricey investment. However, for the owner and founder of Sigma Sports, Ian Whittingham, the cost is worth it. In a recent interview, Whittingham shares his passion for high-end bikes and his belief that there is a growing demand for them. As the popularity of cycling continues to rise, so does the desire for bikes with superior performance and design. With a range of options available, from classic road bikes to versatile gravel bikes, it’s no wonder that Whittingham and many others can’t get enough of these top-of-the-line rides.
Ian Whittingham, the co-founder and director of Sigma Sports, remains optimistic about the cycling industry despite the lowest levels of bike sales in two decades. According to Whittingham, sales of premium road bikes, gravel bikes, and e-bikes have remained buoyant despite the post-pandemic slump affecting entry-level and mid-level bikes. The economic downturn has been difficult for retailers, but Sigma Sports is still witnessing sales higher than pre-pandemic levels. The company has experienced notable success in the e-bike market, with e-bikes now representing 30% of their total bike sales. They opened a dedicated e-bike shop in London last year, which Whittingham says will be an important part of the company’s future growth. Despite challenges, Whittingham emphasized that cycling remains the heart of their business, with the company continuing to introduce consumers to the joys of cycling.
As we come to the end of our journey through the world of high-end road and gravel bikes, it’s clear that Sigma Sports founder Ian Whittingham is not alone in his love of these incredible machines. From their sleek and aerodynamic designs to their responsive handling and lightweight frames, it’s easy to see why these bikes have captured the hearts and minds of cyclists all over the world. Whether you’re a seasoned pro or just starting out, there’s no denying the thrill of riding a top-of-the-line road or gravel bike. So why not join the adventure and see for yourself what all the fuss is about? With so many amazing options available today, the possibilities are truly endless. Happy riding!
