The pandemic is changing the way people shop online. But what about those who are not used to online activities? Twisted car is the solution.
Nextren.com – The period of the pandemic that continues, seems to make cellphone manufacturers have to make sense to keep the wheels of business spinning, including Xiaomi.
The Chinese mobile phone vendor created the latest innovation by launching a program called “Mi Store on Wheels” in India.
This program aims to reach market share Xiaomi in rural India by offering a range of products, using modified box trucks.
“We are excited to launch” Mi Store on wheels “which is an innovative concept that connects Xiaomi to rural areas in India through mobile outlets, “said Manu Kumar Jain, Managing Director Xiaomi India.
Also Read: Victims of the fake Alimama application reach thousands of people with billions of losses
“Mi”les to go before we sleep!
Excited to launch “#MiStore-on-wheels”, an innovative concept that brings #retail experience to the heart of #India, connecting villages through a moving store.
So proud of our #offline #team who completed this project in just 40 days.
I ❤️ Mi pic.twitter.com/7OECCNnlgb
– Manu Kumar Jain (@manukumarjain) September 21, 2020
Mi Store on Wheels itself is a box car designed as a mobile “outlet” for Xiaomi to display its products, such as mobile phones and Smart Home products, the recently launched Mi TV Stick.
Some of the cellphones that Xiaomi sells through its mobile outlets include the Redmi 9 series, Redmi 9 Prime, Redmi Note 9, Redmi Note 9 Pro, Redmi Note 9 Pro Max, and Redmi 9A.
Also Read: How Big is the Career Potential in the Esports World? It turns out it’s not just gamers!
Apart from smartphones, this mobile outlet also offers a number of other Xiaomi products such as Smart TVs, CCTV cameras, earphones, Mi Sunglasses, power banks, and chargers.
The box car will also “hang out” in crowded places such as markets, so that people can see or try Xiaomi products in person and are expected to buy them.
Compiled from India.com, Wednesday (23/9/2020), Xiaomi claims that the Mi Store on Wheels program can be realized in just 40 days, including conceptualizing to mobile cars.
Also Read: Nokia 2.4 and Nokia 3.4 Officially Released At Rp. 2 Million
Mi Store on Wheels-
The new way to sell mobile phones that is pursued through programs like this is also a form of Xiaomi’s concern for its consumers in India.
With the introduction of Mi Store on Wheels, residents in rural India do not have to go far to the city to buy Xiaomi products.
This article has been published on Kompas.com with the title “Xiaomi India Sells Mobile Phones Using Box Cars”
Penulis : Conney Stephanie
Featured Video
PROMOTED CONTENT
– .