ShowHeroes Group has announced the acquisition of smartclip LATAM, which specializes in digital video and connected TV advertising in the Americas. ShowHeroes Group also opens a subsidiary in the United States. The acquisition of smartclip LATAM is the fifth made by ShowHeroes Group in eighteen months, after the integration of PlayAd Media Group in the Northern countries. “With this new acquisition, ShowHeroes Group’s total monthly video impressions increase from 2.8 billion to 4.3 billion. The number of unique visitors worldwide has risen from 220 million to 438 million,” the company said.
Smartclip LATAM operates in Argentina, Brazil, Chile, Colombia, Mexico and Peru. The company totals more than 1.5 billion ad impressions per month. It reaches more than 218 million unique viewers in Latin America, including 106.7 million in Brazil (82.9% penetration), through 130 million connected televisions. It is associated with more than 200 top publishers, according to figures reported by ShowHeroes. “This merger brings a double benefit to ShowHeroes Group. On the one hand, it will be able to deploy its current offer – instream contextual video and CTV – on the American and Latin American markets. And on the other hand, it will be able to integrate smartclip’s expertise in addressable television, and offer it on all of its markets”. Ángel Pascual will take on the role of Regional Director of ShowHeroes Group LATAM.
In parallel, ShowHeroes Group opens a subsidiary in the United States. It will be managed by Joseph Lospalluto, ex-EVP Americas at Smart Adserver. He will establish ShowHeroes Group’s US offices in New York, Denver and Miami. “Experienced in advising European companies wishing to establish themselves in the United States, he will play a key role in the expansion of ShowHeroes Group in this market”. A former subsidiary of AtresMedia, smartclip LATAM will now be fully owned by ShowHeroes Group. All services offered to premium publishers and advertisers will now be offered under the “ShowHeroes” brand in 2022. The Smartclip LATAM brand and its solutions will be integrated into the ShowHeroes group offers.
“The launch of ShowHeroes Group in the United States and LATAM is an important, if not the most important, milestone in our company’s history,” said Ilhan Zengin, Founder and CEO of ShowHeroes Group. Our sector is experiencing a phase of accelerated consolidation, we must play an active role in this movement. We now have more than 300 employees in more than 20 countries. In less than two years, we have managed to build multiple areas of expertise: search for synergies, prospecting for targets, acquisitions, integrations. ShowHeroes Group is very happy to welcome Ángel and Joseph. Their excellent knowledge of the sector will be a valuable asset for us, and will enable us to become a world leader in video solutions from 2022.”
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