Analysts expect Apple to raise iPhone prices by about $100 when it unveils its latest device, the iPhone 15, next week.
A newspaper report describedWall Street JournalThis is a “test” from Apple for users of its devices to see what they will pay for the iPhone, in a move aimed at boosting the company’s revenues amid slowing global demand for smart cell phone devices.
Over the past years, the company has been able to boost its revenues and profits from the smart device market, which will cover the costs of iPhone components that have increased due to inflation.
Analysts warn that the strategy to increase the price of the iPhone “will soon reach its extreme levels,” according to the newspaper.
The challenge for Apple will be to convince users that the features and updates in the iPhone devices are worth paying for the increase in their prices, as the new version is expected to contain a titanium case and ultra-fast processors.
“Professionals are reaching saturation point,” Josh Lowitz of Consumer Intelligence Partners told the Wall Street Journal. “I don’t think there are many new users of advanced iPhones.”
Should I buy the iPhone 15?.. Three factors determine that
September is the right time to buy new iPhones, and if you have a habit of buying it every year, there are several factors that may determine whether or not you need to upgrade your device, according to a report by the Wall Street Journal.
Apple’s chief financial officer, Luca Maestri, had revealed last August that “the smartphone market witnessed a decline during the last two quarters in the United States.”
Since 2019, the company’s revenues have increased by more than 44 percent, reaching more than $205 billion in 2022.
2023-09-06 12:35:16
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