“Hello, I ordered online! For a good number of Thionville merchants, this sentence replaces the usual greetings from the customer. Indeed, with this second confinement, many “non-essential” businesses have taken the step of click and collect (“click and recover”, in the language of Molière). In Thionville, if solutions emerge to support these professionals in crisis, whether they are personal initiatives or the digital pack launched by the town hall with the site Thionville Shop , each one does according to his possibilities.
“For the click and collect, we have email, telephone, Facebook and we are also on a platform reserved for booksellers, but that does not constitute a means of subsistence for all that ”, comments Benjamin Hisler, manager of the eponymous brand. “The click and collect was already in place during the first containment, but today, we are adapting by focusing on times when customers have the opportunity to come. “
At Gens Petits, three weeks after the launch of its website , Marine Janin remains skeptical about the possibility of continuing over time. “We have customers who save furniture and we communicate with them a lot through social networks or to show our products. The withdrawal order is possible but it will be necessary to reopen at one time or another. “
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The municipal solution
In the ready-to-wear department, at Impulse , Sabine Thony launched on the social network Instagram. “It brought us a different clientele, even if our regulars always contact us and come to collect items. We also have an appointment to see the town hall’s solution. “
For Marie Heribel, behind the brand Mary Home, this step has already been taken. “The page must be fed and these are new reflexes to adopt. I wasn’t particularly used to communicating over the internet, so that’s a pretty good thing. Even if, in this period, we stay far from normal traffic in the store. “
A few meters away, Bruno Joyeux unpacks some boxes to garnish his shop. Instant. “We receive orders placed in September for our Christmas stock. November and December are very important months. There, we are at 10% of the usual turnover, “laments Bruno. However, the phone rings and appointments are made to collect or deliver a few items. Here too, the Thionville Shop solution is topical, but “we still have to put references online”.
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