12020 study commissioned by Snap Inc. at Alter Agents. QG7a: “Which of the following gift-related activities do you do on Snapchat?” Basis: Snapchatter (n = 803)
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22020 study commissioned by Snap Inc. at Alter Agents. Question: “Which of the following statements can you confirm in connection with browsing for Christmas presents? ‘I share snaps with friends / family while browsing.’ “Basis: Snapchatters (n = 1,021), non-Snapchatters (n = 258)
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3Snap Inc. internal data, November to December 2019 and November to December 2020 averages.
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4Question: “Which of the following statements can you confirm in connection with browsing for Christmas presents? ‘I’ll post about gifts I buy.’ ”Basis: Snapchatters (n = 1,021), non-Snapchatters (n = 258) Question:“ How likely is it that you will give other people product recommendations for their Christmas shopping? ”; 1 = very unlikely, 5 = very likely. Basis = Snapchatter (n = 918), non-Snapchatter (n = 252) Question: “How likely is it that you will share it on social media or messenger apps if you do one this Christmas season [RETAIL]-Gift received?
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5Survey commissioned by Snap Inc. at Deloitte Holiday in 2021 Basis: Snapchatter (n = 1,021) Question: “How much or little money will you spend on Christmas compared to last year?”
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6Survey commissioned by Snap Inc. at Deloitte Holiday in 2021; Basis = Snapchatter (n = 918), non-Snapchatter (n = 252) Question: “Where do you have products in the range this Christmas season? [CATEGORY] bought or where do you plan to buy corresponding products? “
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7Calculated by comparing the survey commissioned by Snap Inc. at Deloitte Holiday in 2021 (basis = Snapchatter (N = 918), non-Snapchatter (N = 252); question: “Where do you have products in the range this Christmas season [CATEGORY] bought or where do you plan to buy corresponding products? “) with the eMarketer study” Roundup: Path to Purchase Beyond the Retail Vertical. “
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8eMarketer, „Retail MCommerce Sales Worldwide“, Dezember 2020.
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9Survey commissioned by Snap Inc. at Deloitte Holiday in 2021. Basis: Snapchatter (n = 918), non-Snapchatter (n = 252) Question: “How often do you get inspiration from the following when you are looking for products for yourself or gifts for others?”, 1 = “I don’t think so think about it when I do Christmas shopping. “and 5 =” I often think about it when I do Christmas shopping. “Question:” Where do you have products in the range this Christmas season [CATEGORY] bought or where do you plan to buy corresponding products? ”…“ Online via social media and messenger apps ”Question:“ How much money did you spend this year in the following categories in the Christmas season or how much money do you plan spend? “
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10Snap Inc. internal data as of November 26, 2020.
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11Snap Inc. internal data as of December 24, 2020.
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12Snap Inc. internal data as of December 25, 2020
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13Snap Inc. internal data as of December 31, 2020
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14Snap Inc. internal data, 2020.
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